Entries by Gayle Leonard

Bottled Water, Purity Personified

We shudder to imagine it… the leering, aggressive, dirty Earth forcing itself on the pure, untouched virgin raindrop, gently shimmering within its billowing white-clouded gown! We shall not allow it! Instead, we shall catch you, beautiful young raindrop, and safely bottle you, still pure, into a virgin container… for our customer to revel in your purity and gently drink with sensitivity and deep passion. Fear […]

No quaint paint for this water tower

What is art? During my art student days in the swingin seventies, the idea that art is dynamically defined by perception was the new standard. Now it’s just the standard. Awesome, because it opened the door to art today as expessed by a sweater for a water tower.  As reported last month in the New York Daily […]

Heavy water or light alcohol?

With so many marketing short-cut brand extensions out there, extensions between bottled water and other estabished beverage brands is a natural, but Pabst Blue Ribbon water is a concept I can’t quite fathom. Flickr user oldtasty picked this one up in Jingdezhen, China and reports it’s “definitely better tasting than the beer from which the brand name was appropriated.”   Then, […]

I got water for Christmas

The oldest daughter gave me this interesting gift for Christmas. 1 Litre water features a unique integrated cup, which makes refilling the bottle practical since you can avoid contaminating the bottle with your filthy, germ-ridden mouth. Of course, this isn’t just any pedestrian bottled water. It is, according to a press release issued by the company, […]

Water beautiful sight, happy tonight

More festive water towers pimped up for the Christmas season. Seen in Oxford, Mississippi by gasolinehorses on Flickr. A futuristic look in Malmo, Sweden, from Flickr and photographed by by Kristian M, who notes “The light is red during the christmas time and blue the rest of the year. The tower was finished in 1973. It […]

Water bright time, it’s the right time

Christmas lights and water towers seem such a natural combo it’s surprising we don’t see more of them. Perhaps they interfere with the increasingly prevalent cell antennas. Anyhow, here’s a few for your holiday enjoyment. An annual tradition: Camarillo, California water tower from venturaweekly.com. Branson, Missouri, from Flickr by Antonia Quest. Larned, Kansas on Flickr […]

Keepsake Water for the Holidays

Available now at Sams Club, Merry Christmas Keepsake Water in 3 festive designs. These feature hand-applied crystals! And according to the website, “makes a delightful decoration for the holiday season for home or office. A perfect keepsake for years to come.”  At $19.88 each, this water spills out at about 79 cents an ounce…a precious keepsake, indeed!

Water Bottle Christmas Trees

Seen In Bangkok, Thailand in 2007, photograph from Flickr by Rob in London. 2007 in Malta, a tree constructed with 4100 bottles by the students of San Swann primary school Santa Bernadette, guided by teachers and artist Joe Barbara.  Photo from gozonews.com. An unusual display at the 2008 Methuen (Massachussetts) annual Festival of Trees. Photo […]

It’s pure hell in the bottled water biz

The bottled water industry is mad as hell and is not going to take it anymore. The Independent (UK) features a detailed story by Martin Hickman on their strategy for stopping the sales slide: Troubled waters: Why we fell out of love with bottled water (and how the industry plans to win us back) Among […]