The aesthetics of recycling: Water Bottle Waterfall


If you were at the Nuit Blanche Festival in Toronto, October 4-5, 2008, you’d have been fortunate to have viewed this spectacular installation. “Waterfall” by Katherine Harvey is described as a giant “duvet” of commercial fishing nets filled with dumpster loads of recycled bottles. Draped from the Ontario Power Generation building, it was dramatically lit from below so that viewers approaching might anticipate falling water but when closer to the piece will instead discover a mass of plastic refuse.

From Flickr, Photo #1 by Veggiefrog and Photo #2 by willy chan88.

BB#18: Walnut Grove Spring Water, or why we have ‘green fatigue’


Change water into wine, and you won’t have to change this brand’s packaging. I’ll bet this vino look-alike carries a hefty premium price for this luxe look, right? But wait… according to the company’s website, the recent change to glass containers was a purely green and altruistic decision! It has nothing to do with marketing! They even quote Al Gore on their site before explaining,

walnut grove spring water is likely the LOWEST CARBON FOOTPRINT premium natural spring water available by:

  • Using ZERO import carbon or other natural resources due to our DOMESTIC location – walnut grove spring water is bottled at the source in the heart of the US, and travels less than 3,000 miles coast-to-coast. Importation of foreign water from Europe and other exotic destinations travel up to 7,000 miles just to reach US ports, using countless amounts of transportation energy and natural resources
  • Utilizing a supply-chain containing100% North American Suppliers & encompassing less than 3,000 miles for all inbound raw materials
  • Packaging our single-serve premium natural spring water exclusively in 100% recyclable/consumer reusable glass bottles made with 25% recycled glass.
  • Utilizing local staff, management, materials, services, and vendors whenever possible
  • Taking steps to further reduce or eliminate raw material use such as: cradle-to-grave cardboard shipping container reuse, utilize applied labeling (eliminating paper or plastic label stock), and recycle or reuse all possible raw materials

Travels less than 3000 miles? How completely idiotic is that ‘green’ claim, given that it’s generally not more than 30 steps to the nearest tap. We are weary of you, ridiculous green marketers. Tired, tired, tired. Pretty bottle, though, we’ll give you credit for that. Fab photo by Techfun on Flickr.

Bad Bottle #18: Crayola Kocktails for Kids

Crayon flavored water, hmmmm. It appeals to something buried deep in my subconcious, the memory of gnawing on the colorful wax sticks and putting them into my mouth, despite being expressly forbidden by my mother to do so. Yes, in my mind I can imagine the taste of burnt sienna right at the moment…

Bonus fascinating crayon fact: The Crayola color “flesh” was voluntarily changed to “peach” in 1962 in the wake of the civil rights movement. Good thing, or I’d be tempted to make some lame cannibal jokes here.

Photo by robotech master 2000 on Flickr.