While round-about on Black Friday I’ve noticed that the shelves are bulging with “green” products for your giving and receiving delight! However, many of these “green” items fall into a definite grey area in usefulness, practicality and good taste.
Take this little gem of a gift I recently received – Poo Poo Paper! That’s right, paper lovingly fashioned in an exceedingly green manner from s***! “Why, thank you! I love it, it’s just what I wanted! If you’ll just set it over there for me, please…” How, I ask you, have we come to the enviro-insanity point where ANYONE would give a gift that proudly trumpets “Made with Real Poo!” Handle this one with kid gloves!
Let’s take a closer look at this, though, as it incorporates many of the marketing hallmarks of “perfect” little gifty-green goods vying for your attention and cash.
1 – It’s unique! Wait until the recipient shouts in delight, “Why, I’ve never seen such a thing!”
2 – Recycling and/or reuse angle: Your green product should clearly state that it is either on it’s way from…(or properly headed to) the recycling bin. The big recycling logo is a must!
3 – Affordable price – but note that this isn’t the same as a “reasonable’ price for a similar non-green item.
4 – Direct ties to a less-privileged country/region: any point in the manufacturing/recycling chain counts! So, for example, you could NOT make acceptable greenie “poo paper” from elephant dung gathered at a Western zoo.
5 – Supports a broadly loved “cause.” Who has a problem with conservation of endangered elephants? Not you or me,surely!
6 – Hip and clever concept and presentation – “We’re number one at number two™” So cute, and really makes the shoppers at Urban Outfitters point and smile in approval!