Entries by Gayle Leonard

Old price points get smashed

The (UK) Times Online reports today, Supermarkets selling alcohol cheaper than water Research has found that it costs less to quench your thirst with alcohol than bottled water at leading supermarkets. Discounted own-brand alcohol is sold for as little as 23p per can, according to the drink and drug charity Addaction. This research comes on […]

Street Art Overflow

What an unexpected delight for those who chanced upon it; as seen in New York City near NYU’s Barney Building: an anonymous street artist crafted these pixel drops flowing forth from this formerly plain and forgettable pipe. And sadly, ruined by graffiti a short time after this photo was taken by Flickr-er nickgraywfu’s friend Annamarie Tendler. […]

Keeping abreast of water marketing trends

Spotted in Adelaide, South Australia, this Mount Franklin bottled water billboard is from a campaign supporting breast cancer awareness with a “limited edition” bottle. It sports the line, “Every mouthful helps raise awareness for breast cancer research.” Yes, isn’t cancer sexy! The creators of this campaign are clever but crass. Thanks, flickr-er photog Janet Leadbeater.

The aesthetics of recycling: Water Bottle Waterfall

If you were at the Nuit Blanche Festival in Toronto, October 4-5, 2008, you’d have been fortunate to have viewed this spectacular installation. “Waterfall” by Katherine Harvey is described as a giant “duvet” of commercial fishing nets filled with dumpster loads of recycled bottles. Draped from the Ontario Power Generation building, it was dramatically lit […]

Bad Bottle #18: Crayola Kocktails for Kids

Crayon flavored water, hmmmm. It appeals to something buried deep in my subconcious, the memory of gnawing on the colorful wax sticks and putting them into my mouth, despite being expressly forbidden by my mother to do so. Yes, in my mind I can imagine the taste of burnt sienna right at the moment… Bonus fascinating crayon […]

Bad Bottle #17: Somewhere faraway there breathes the soul of a copywriter

I don’t know where the site www.finewaters.com originates, but the enthusiastic writer/s certainly speak English as a second language. And how charming it is, their passion and enthusiam breaking the language barrier to reveal the essence of the sensual, passionate lifestyle-sell. For Just Born Spring Drops (irresistable branding in name alone!), from the Chennai region of India, the product […]

How do you spot ‘fake’ water?

This item is from BBC news on Wednesday, 3 September 2008: Fake sacred water ‘poses danger’ Muslims observing Ramadan have been urged to avoid bottled water which may contain high levels of poison arsenic. Sacred Zam Zam water originates from Saudi Arabia and cannot be exported from the country for commercial sale. Zam Zam is traditionally […]