Bad Bottle #17: Somewhere faraway there breathes the soul of a copywriter

I don’t know where the site www.finewaters.com originates, but the enthusiastic writer/s certainly speak English as a second language. And how charming it is, their passion and enthusiam breaking the language barrier to reveal the essence of the sensual, passionate lifestyle-sell.

For Just Born Spring Drops (irresistable branding in name alone!), from the Chennai region of India, the product description reads:

Just Born Spring Drops is a great gift by Mother Nature. Crisp and clear it emerges at an altitude of 6,500 Sqft. cloud kissing peak of the Nilgiris Mountain.

The spring flows from the catchments area through the mountain layers naturally filtered and emerges in an unspoiled ecological protected environment, pure and intact where it is bottled at source at 10 C that maintains its purity and freshness.

To no one’s surprise, the company “have identified the benefit of this unique singular tasting crisp and clear water more suitable for babies and children. Ideal for the preparation of babies formula, cereals, juices, foods and soups.”