Entries by Gayle Leonard

Cute swag drops a subtle hint?

At this time last week, I was in Chicago at an annual techy hobnob for water folks, the American Water Works Association’s ACE10. (I was a presenter at a workshop on social media for utilities–a great day and some great people! More on that soon.) My impression, mega-condensed: lotsa pipes, lotsa pumps and lotsa water […]

Aqua in Chicago: 82 Stories of Inspiration

While visiting Chicago recently, my hotel was right next door to the much-praised new Aqua building…and really, I just couldn’t get enough of staring up at it’s unusual form. The 82-story, mixed-used building was designed by Jeanne Gang, principal and founder of Studio Gang Architects. It is her first skyscraper project and the largest project ever awarded to an […]

Water Tower Typo Turns Heads

We’ve all been embarrassed by a careless typo now and then, but rarely is the goof the talk of the town. As one commenter on this story noted, this job obviously went to the low bidder! From nbc15.com: A painter for the Illinois-based Neumann Company Contractors forgot the second T in Stoughton on the city’s new east […]

Clueless American Football Brutes Chug Crystal Geyser

World Cup fever is everywhere, and excitement for this international marketing sports event is exploding… even in the USA where many don’t “get” the game itself or why it’s “erroneously” refered to as football. What a prime opportunity for non-US marketers to poke a little fun, as in this Hong Kong-produced ad for Crystal Geyser, […]

h2o mp3: The Song of the Sewer – Art Carney

Today we raise (or lower?) our glasses to the king of sewer workers, Ed Norton, as portrayed by Art Carney in the iconic fifties teevee classic The Honeymooners. The versatile Carney also recorded prolifically in the 1950s for Columbia Records, including the 1954 hit “The Song of the Sewer” sung in character as Norton. http://thirstyinsuburbia.com/wp-content/uploads/2010/06/Art-Carney-Song-of-the-Sewer.mp3 Lyrics […]

Redneck Reuse: Toilet Tank Planter

Hooray for redneck reuse! Isn’t it grand to live in an age in which you can park broken toilet parts in your garden  and be viewed as eco-aware rather than just trashy and tacky! (My family still claims this is decidedly more tacky than trendy!) For “Fix a Leak Week” this year my pathetic DIY debacle cracked […]

My Water Bill: The State of the Chart

LOL! I haz cheezburger! Last week, I shared with you some witty water charts from graphjam.com*  and of course, that inspired me to create one of my own. Now, many charts are created at the site* but only a select few make it to the site’s feed…and mine did! (If I’m excited about this, does this […]

Heads Will Roll but Wheelchairs Will Not

Don’t call them handicapped, call them stair-challenged! In the Du’OH! News category this week, spotted in the real-ink version of the Kansas City Star and online at mankatofreepress.com, the parched and wheelchaired crowd will need some serious new torque in Hudson, New York: In April, officials in Hudson, N.Y., proudly unveiled their state-of-the-art water fountain for […]

Great Moments in Politics: Water Joke Faux Pas

I’ve been accused of tactlessness on occasion but even I wouldn’t have repeated this one! However, since U.S. National Security Advisor Gen. James Jones (Ret.) already did (while giving the key note speech at a Washington Institute For Near East Policy dinner in April) we’ll simply forward the flub for it’s water humor newsworthiness. From blog.foreign policy.com […]

An Ode to the Glorious Flagler Water Orb

Stanley Drescher was a man with a dream and a vision. His vision was one in which Flagler Beach, Florida’s plain-Jane water tower proudly displayed the town’s moniker for townspeople and tourists alike. Through tireless fundraising, hard work, indifferent city leadership, red tape and poetry (yes, poetry!) Stanley’s dream is about to become reality. From […]