Tag Archive for: focus group

Water Quality Research for (and by) Dummies

Taste: recent research conducted both in the U.S. and Europe has repeatedly shown that taste (along with safety and convenience) is a leading motivator for the use of tap water alternatives. But tastes like what, exactly? To find out, we’ve done some exclusive research of our own.

Because Thirsty in Suburbia has zero qualifications or credentials to conduct sound, serious research, this “study” is absolutely non-scientific. Plus, since our stimulus check bounced we’re unfunded too!

Never mind, we will press on. Presenting the Google-based Virtual Water Taste Focus Group.

Methodology: In February, 2009 the exact phrase “our water tastes like” was entered into Google Search. 35 total results were returned and 6 were disqualified for syntax, leaving 29 “participants.” (♪ ♫ Don’t know much about science books ♫, but do know our way around Illustrator–so we’ve made a snazzy chart for you!)

1. our water tastes like chlorine
2. Our water tastes like pure and delicious water
3. our water tastes like dirt.
4. Our water tastes like water
5. Our water tastes like the premier bottled drinking water it is
6. our water tastes like shiat
7. our water tastes like dirt
8. our water tastes like tap water
9. our water tastes like dirt
10. Our water tastes like sulphur
11. our water tastes like lake water
12. our water tastes like crap
13. our water tastes like nectar from the tap
14. Our water tastes like the chlorine from a swimming pool.
15. our water tastes like bleach
16. our water tastes like algae
17. our water tastes like chlorine
18. our water tastes like horse s**t
19. our water tastes like it was strained through an ashtray
20. our water tastes like chemicals from new pipes
21. OUR WATER TASTES LIKE SHIT
22. our water tastes like someone dissolved a nickel in it
23. Our water tastes like butt
24. Our water tastes like disinfectant
25. our water tastes like carrots
26. our water tastes like a swimming pool
27. our water tastes like something George Washington himself might take a sip of and die from
28. our water tastes like liquid gold
29. our water tastes like golden nectar