Vittel is a brand of bottled mineral water from the northeastern French spa town of the same name. Sounds quaint, but the brand has since 1992 been owned by the not-so-quaint ginormous multinational Nestlé.

That helps to explain why ginormous multinational ad agency Ogilvy and Mather France has produced  these well-crafted, quirky, faux-quaint spots as part of a new ad campaign for Vittel, “It Must Be the Water.” And they’re big, really big.