For all the irritation wrought by boorish, intrusive advertising, let’s remember: occasionally advertising offers us some rare, aesthetic delight that stops us in our tracks.

Such is the case with this ad for Czech auto manufacturer Škoda featuring experimental Czech musician Petr Spatina. He is seen playing 597 water-filled Schott Zwiesel crystal wine glasses… arranged in the shape of a car! You might assume that since this is a lowly advert there’s bound to be trickery or illusion involved. But there isn’t. The sweet melody is real and authentic.

See more at Petr Spatina’s website goodwatermusic.com.