Unpolluted Krapjanka, New Slim Bottle

Original photo, NOT retouched or altered!

Today, some marginal ThirstyinSuburbia PR for “Blaifa,” a Macedonian entrepreneur well outside of slick Western marketing networks, the force behind an apparently small business with big dreams of riches to be made in the packaged water business.

Blaifa has listed his bottled water brand KRAPJANKA on, described as “the worldwide B2B marketplace,” and an “Import/Export Business Directory.”

It is possible that, technically, Krapjanka isn’t yet in actual production. That’s OK, though—they have mocked up a conceptual bottle to give prospective customers an idea of what the real deal will look like should discussion and negotiation develop into a deal! (Apparently this brand sports a new, slimmer bottle design. Or more likely, someone was a bit careless with the photoediting scale tool!)

No matter, as the product description clearly states, it comes from an unpolluted region, and it is excellent!

Excellent natural mineral water from the mountain spring in unpolluted region in R.Macedonia, South Europe. Packaging in plastic bottles (0.5 L, 1.5 L and 5 L). Our water is with top – quality and very well balance physicochemical composition. For more information and direct orders, please contact us at …

Krapjanka brand bottled water on

Headline Let-Down: Aussie Metered Toilets?!

You know the feeling, you see a tantalizing headline and bolt upright in your chair; like today, when “Doomsday Jim” (this blog’s eyes and ears “down-under”) sends a link to this:


Wow! I read further on  

Householders would be charged for each flush under a radical new toilet tax designed to help beat the drought.

This is groundbreaking! Naturally, I am envisioning something like this:

Let’s read more! How shall they implement and administrate this exciting innovation?

The reform would see the abolition of the property-based charge with one based on a pay-as-you-go rate and a small fixed annual fee to cover the cost of meter readings and pipeline maintenance…As nearly all of (the homes in) mainland Australia’s cities and towns already have water meters, introduction of a volumetric charge, such as that used in the City of Bellaire, would not be difficult to implement.

Oh. Charges based on volume. Just like they do it my suburb. I’ve shared my belief over the years that the headline and lead-in should be 5% of the word count but 95% of the labor. This is yet more proof of the truth.

Unnecessary footnote: Photo is a faked-up photoshop job by the author. To my knowledge no such metered toilet exists.