Those witty folks at Yorkshire Water UK are at it again, with time with a kooky campaign centered on two thrifty Grannies. “Edna and Mary” urge us to “Look ‘ow much you get for your money!” and are backed by a spot on the telly, their own corner of “t’interweb,” and of course, Twitter and Facebook.

It’s a wide stream of slapstick silliness surrounding know-it-all Edna and disheveled Mary. But grounding it all is the fact that Grannies everywhere will definitely be paying a lot more for water in the future. It’s no joke that many people don’t comprehend the huge (and escalating) costs and complex infrastructure required to deliver the cheap, clean tap water we take for granted. From the video’s YouTube page,

Research has highlighted to us that nearly 40% of our customers don’t know what they get for their money when it comes to their water bill. It’s important to us that our customers understand what they get for their money so we’ve launched this latest campaign to explain where your money goes.

The website is loaded with campy jokes and stereotypical dialogue which sometimes goes a bit too far; despite this, the two frugal frumps are a gateway to a lot of valuble, concise information, like “How do we spend your money?” or “how we collect and treat your water.”

YouTube commenters have quickly piled on with the expected criticisms, mostly on the theme of you’re wasting the public’s money on this stupid campaign and advertising.

A mentor of mine once told me, “If you’re not being criticized, you’re not making progress.” He was right.

Embedded video below or view on YouTube here.