What’s an ambigram? It is a typographical design that may be read as the same word or phrase (or sometimes two different words or phrases) when rotated or reflected.

This Water ambigram (and ambigrams in general) have surged in popularity recently after playing a prominent role in the plot-line of Dan Brown’s bestselling novel Angels & Demons. The book contains a number of ambigrams created by real-life typographer John Langdon including representations of the four elements of Earth, Air, Fire and Water. (These were shown only briefly in the movie.)

If you’re thinking you’ve finally found your ideal tattoo design, you might reconsider. I won’t say what happens to the four Cardinals in the book who end up “branded” with these design elements. Let’s just say they all died by “natural” causes. (See and read more at ambigram.com)

Here’s the Water ambigram two ways, untouched except for its 180-degree rotation.