Bad Bottle #7: We’re not doing this for our health
Double marketing entendre: good for the body and the corporate kingdom, too. From www.engrish.com.
Bad Bottle #6: Lettuce buy you a drink
There is no niche too small in the Japanese beverage market. I would have liked to have been at the meeting where they tossed this idea around. From the always delightful www.engrish.com.
Get Off the Bottle
Increasingly, we are feeling guilty about consumption of bottled water. Conventional wisdom often includes an economic argument along with the “green” stance, but I personally don’t care about the money. It’s the idea of putting your “at this moment” desire and convenience ahead of what is stupid by every sort of reasonable logic. Proof-positive of ugly American consumer behavior. So I really like this Chicago Lake Water, although it seems a bit funny to be promoting it in a bottle, after all. Headed the right way, though. The label reads, Drink water from pipes, not bottles and show your municipal pride.
Bad Bottle #3: Now available in cans!
From the info-bonanza known as Flickr, this gem. I suppose “bottled water” has matured to the point that it refers to the actual product of “packaged water”, and not the packaging itself. Oh well, isn’t an aluminum can slightly preferable to the plastic, which is technically recyclable, but which few people bother to do. As in this photo from Flickr user LeGabriel entitled ‘450 Years’.
Bad Bottle #2: Yellow Surprise Lite?
Like the revered Yellow Surprise, I don’t think this is providing the promotional impact they intended. (From the Flickr page of Monica Smoot.)
Bad Bottle #1: Surprise!
Hooray for the diversity of cultural expression, which continues to produce such un-global branding as this. I for one don’t like surpises with my drinking water, and especially not yellow ones. No, thanks, don’t believe I am thirsty after all!
From the flickr gallery of Richard Hook, who notes he got it in Thailand (chiang rai, at a guest house).