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Clueless American Football Brutes Chug Crystal Geyser

World Cup fever is everywhere, and excitement for this international marketing sports event is exploding… even in the USA where many don’t “get” the game itself or why it’s “erroneously” refered to as football. What a prime opportunity for non-US marketers to poke a little fun, as in this Hong Kong-produced ad for Crystal Geyser, “Wrong sport, right water.” (Notice the scoreboard: USA vs. Europe!? I think I missed that match!)