Somehow, fear as a motivator has fallen out of favor. Back in the day, though, scaring the tar out of kids was a perfectly acceptable method for keeping them in check. This 70s-era water safety clip from the UK was designed to educate by terror, with a creepy grim-reaper type character lurking in the waterways, ready to “trap showoffs and fools.” I’ll bet this put a damper on waterside playtime for the young Brits of the time!”