Water utilities and municipalities are finally getting hip to the promotional opportunity that big events can present. From little local festivals to the Olympics, events are a perfect place for tap water proponents to strut their stuff. Vancouver is getting in the game despite overwhelming competition from heavily-favored Coca Cola/Dasani, who has paid handsomely for their Olympic sponsorship slot.
Thanks to Sweet One on Flickr, who snapped this shot on his iPhone, we can have a peek! He and others, though, pointed out that while the water was clear the benefactor was not!
Apparently the Province of Ontario is serving Metro Vancouver tap water… to promote Ontario tap water? I’m confused.
Maybe it’s because we’re all so unaccustomed to cooperation when water is involved!
Anyhow, Metro Vancouver has been running a tap water campaign since 2008; one of the the stated goals was to reduce bottled water use 20% by 2010. (Wait, that’s NOW!) With a sluggish economy, all the cheapies and frugalistas gotta love the price–13 liters for just a penny.