It’s one thing to claim “trash to treasure” but it’s another to greet your customers with it and hang it from your ceiling. And have all be in awe of your cleverness.

In Montevideo, Uruguay is a high end shopping destination, the Punta Carretas Shopping Center, which is housed in a striking building that was formerly a prison. The Magma boutique at Punta Carretas ups the ante on the recycling theme with their designers-gone-wild take on architrash chic.

The store’s outer walls are a light-filtered “sandwich” of empty water bottles.

Inside, this ethereal curtain of plastic discy-things looks somehow familiar.

Yes, I do know you! You are Coke, Pepsi, Dr. Pepper, RC, and all our other formerly 2-liter friends.

Since I’m unlikely to ever get to Uruguay, thanks, well-traveled Flickr user london2434, for these almost-like-being-there photos.