Now that we’re soooo bored with the all clever branding and unusual bottles, leave it to Japanese toy company Bandai to freshen bottled water consumption with their new “magic pet” micro-toys, little sea creature gizmos that swirl and swim about inside your bottled water, producing several minutes of pure entertainment. Choose the Jellyfish, Squid or Octopus. And importantly, be sure to sip rather than gulp lest you choke on your $6 investment!

Following, some screen shots from their website, but if you visit the site yourself, be sure to catch the mesmerizing movie! (As far as I can tell, these are available only in Japan.)