Attention civic boosters, if your town’s pride-and-joy water tower is decorated with a flat, plain-Jane painted logo or mascot, imagine how something like this could help you hit the big time! Your town’s tower could display a sparkling digital media extravaganza worthy of a glamorous international destination like Barcelona in Spain!
(Don’t fret over funding…a couple of bogus studies by “experts” will easily project millions in expected new development and tourism bucks. Taxpayers LOVE this stuff!)
Just observe the awesomeness of the new media facade on Barcelona’s water tower built by the Cologne-based company ag4 Media Facade GmbH and completed at the end of November 2009. All kidding aside, I really DO believe in the power of art to communicate and this creative display links water infrastructure and media architecture to produce a stunning visual reminder of vital water issues.
The “Fontsanta Balance Tower” is part of the newly constructed pumping station built by the Spanish water supply company ATLL and conceals a water reservoir that ensures a constant water pressure balance in Barcelona.
ag4 has created a media skin for the water reservoir. Dynamic visual media blend with the impressive architecture of the building. The light choreography, created by ag4 in close collaboration the architects ruisánchez arquitectes and ATLL, explores the various themes concerning the sustainable management and use of water reserves while simultaneously emphasizing the form and function of the building.