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It’s Spring, and Water Marketers Send Their Love

We might love our tap water, but that’s not to stop or slow the relentless bottled water branders from absconding with the power of love to move the water and the wallets.

While I was in California in January, I picked up this interesting number in a organic food store near Carmel. The brand is “Aquamantra” (here, in the convenient “Mini-Mantra” size) and the concept seems to involve invoking positive self-talk while drinking the water for a spiritually uplifting experience. And a solitary experience, too, given the high probability for public ridicule. (It’s water for Stuart Smalley! “I’m good enough, I’m smart enough, and doggone it, I am Loved! glug glug.”)

If that’s too intense for you, just go for this straight-up approach that bridges the language barrier with the language of love, seen in Vietnam and shared by silveroses69 on Flickr. Lovely!