Several news outlets this week alterted us to the premiere of a new video from the International Bottled Water Association, “The Inner Workings of a Bottled Water Plant. Featuring the de rigueur fresh-faced teen narrator (who begins the clip with the grabby intro, “D’ja ever wonder…”) the video takes the unnaturally-curious teen through the plant with a throbbing club music background beat.
I can’t tell you much more about the video because at ELEVEN MINUTES in length, this was about 9 minutes longer than I personally could bear. (FastCompany.com toughed it out and has a snarky writeup, found here.) Well, can’t blame a flack for trying, right? But sorry, FAIL.
A little poking around among IBWA’s other videos unearths some crazier items, like “The Real Story of Bottled Water.” Believe it our not, the video describes the clay-faced spokesbottle shown below as a “credible, informed & charming source.” But I really bolted straight in my chair when I looked at the hands. Why, YES it is! The VERY SAME HANDS of the bird-shooting swag noted earlier on this blog. They are of the same species! I smell a conspiracy.