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It’s pure hell in the bottled water biz

The bottled water industry is mad as hell and is not going to take it anymore. The Independent (UK) features a detailed story by Martin Hickman on their strategy for stopping the sales slide: Troubled waters: Why we fell out of love with bottled water (and how the industry plans to win us back)

Among the huge amount of information in the article is this tidbit:

Admittedly, carbon labelling is in its infancy, but the work done so far suggests that other soft drinks have a carbon footprint up to 10 times higher than bottled water. Danone, which has lightweighted its bottles and uses the train in France, calculates that production of one litre of Evian emits 198 grams of carbon dioxide.

When Tesco checked the Co2 of its orange juice, it found a litre cost 1,040 grams. Even the environmentally friendly Adnams brewery in Suffolk cannot reduce the Co2 of its East Green bitter below 864 grams.

CLIMATE CHANGE (Co2 per litre)

Tap water …….. 0.2 grams
Bottled water ……… 198 grams
Smoothie ……… 686 grams
Beer ……… 864 grams
Orange juice ……… 1,040 grams

Oh my, could it be we’re seeing a pattern? It’s not clean, healthy bottled water, but alcohol, that is the real villian in this story! And OJ is the real killer, after all!