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Heavy water or light alcohol?

With so many marketing short-cut brand extensions out there, extensions between bottled water and other estabished beverage brands is a natural, but Pabst Blue Ribbon water is a concept I can’t quite fathom. Flickr user oldtasty picked this one up in Jingdezhen, China and reports it’s “definitely better tasting than the beer from which the brand name was appropriated.”  

Then, there’s Smirnoff Source. I’ll bet the concept looked white-hot on all the MBA’s powerpoints, but premium bottled water with alcohol never quite caught fire in the U.S. In the summer of 2007, celebs (like the oft intoxicated Paula Abdul) were seen swigging Smirnoff Source, a premium malt beverage with 3.5 percent alcohol.  It was marketed as an ultra-premium alternative to light beer, which likely looked good on paper, but ultimately idiotic on TMZ.

Why bother when we already have alcoholic water–it’s called Vodka. Oddly enough, the satire about the product actually preceded the product itself. As seen two years ago at http://www.bestweekever.tv/2007/01/09/ad-wizards-official-vodka-of-the-lohanvolution/