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Aquamantra Gets Its Groove Back

Remember Aquamantra, that deeply spiritual fluid that “resonates with the energy and frequency of your well-being?” That karma-in-a-bottle where “the quality of your thoughts determine the quality of your life and NOW your water?” From the company whose “purpose in creating this water is to Raise Consciousness in Humanity One Sip at a Time?”

I’m feeling better just writing that, but the negative energy emanating from that politically-incorrect plastic encasement is ruining the good vibe, so Aquamantra will be introducing their recyclable, biodegradable bottle this summer. It’s from “Phoenix, Arizona-based ENSO Bottles, LLC, which had developed a form of polyethylene terephthalate (PET) that appeared to be both recyclable and biodegradable within 1-5 years in microbial landfills, in either aerobic or anaerobic conditions.”

Ah, energy waves over me as a new mantra emerges, please repeat with me: I am profitable. I am profitable. I am profitable.

(For students of flackery: the glowing press release is here.)

It’s Spring, and Water Marketers Send Their Love

We might love our tap water, but that’s not to stop or slow the relentless bottled water branders from absconding with the power of love to move the water and the wallets.

While I was in California in January, I picked up this interesting number in a organic food store near Carmel. The brand is “Aquamantra” (here, in the convenient “Mini-Mantra” size) and the concept seems to involve invoking positive self-talk while drinking the water for a spiritually uplifting experience. And a solitary experience, too, given the high probability for public ridicule. (It’s water for Stuart Smalley! “I’m good enough, I’m smart enough, and doggone it, I am Loved! glug glug.”)

If that’s too intense for you, just go for this straight-up approach that bridges the language barrier with the language of love, seen in Vietnam and shared by silveroses69 on Flickr. Lovely!