Bad Bottle #5: Homogenized


I can confirm that this is an authentic bottled water brand from Peru. It is actually one word, “SOGAY” but still scores big on the branding translation misfire list. From the Flickr page of Simon Davison.

Get Off the Bottle

Increasingly, we are feeling guilty about consumption of bottled water. Conventional wisdom often includes an economic argument along with the “green” stance, but I personally don’t care about the money. It’s the idea of putting your “at this moment” desire and convenience ahead of what is stupid by every sort of reasonable logic. Proof-positive of ugly American consumer behavior. So I really like this Chicago Lake Water, although it seems a bit funny to be promoting it in a bottle, after all. Headed the right way, though. The label reads, Drink water from pipes, not bottles and show your municipal pride.

Bad Bottle #3: Now available in cans!


From the info-bonanza known as Flickr, this gem. I suppose “bottled water” has matured to the point that it refers to the actual product of “packaged water”, and not the packaging itself. Oh well, isn’t an aluminum can slightly preferable to the plastic, which is technically recyclable, but which few people bother to do. As in this photo from Flickr user LeGabriel entitled ‘450 Years’.

Bad Bottle #1: Surprise!

Hooray for the diversity of cultural expression, which continues to produce such un-global branding as this. I for one don’t like surpises with my drinking water, and especially not yellow ones. No, thanks, don’t believe I am thirsty after all!

From the flickr gallery of Richard Hook, who notes he got it in Thailand (chiang rai,  at a guest house).